Tom Klein – Tinyspark

From the Tiniest Spark Comes the Mightiest Marketing

Tinyspark: Because your email marketing deserves a glow-up

Let’s face it: email marketing, while tried and true, is like that reliable friend who’s also a little…boring. Sure, it’s effective. Sure, it gets the job done. But it’s not exactly setting the room on fire. Sending out your latest campaign often feels like tossing a paper airplane into the void and hoping it lands on someone’s desk.

Meanwhile, over in the land of social media apps, everyone’s glued to their screens, laughing at memes, double-tapping aesthetic reels, and binge-watching short-form stories. It’s vibrant, interactive, and undeniably addictive—everything email marketing isn’t.

Enter Tinyspark, the app that’s here to shake up your marketing game and finally bridge the gap between email’s reliability and social media’s engagement magic.

Email: Solid, but let’s be real

We’re not here to bash email marketing—it’s still a powerhouse. Your subscribers are accessible as individuals (thank you, opt-in forms!), and you can deliver straight into their inboxes. But here’s the catch: once you want to share something dynamic, like a video or an audio story, you’re forced to punt them over to a website or third-party service. Bye-bye, seamless experience.

Tinyspark changes the game. It takes what’s great about email marketing—its precision and accessibility—and adds the kind of storytelling power usually reserved for social apps. Imagine creating ongoing, app-based experiences where your subscribers don’t just read about your brand—they interact with it.

Let’s spark something amazing. ✨

Tom Klein, founder of Tinyspark

Richer stories = better relationships

For growing brands, storytelling isn’t just a nice-to-have; it’s your secret weapon. But storytelling in email? Limited at best. Sure, you can include a GIF or a link, but that’s not enough to really captivate someone.

With Tinyspark, you can design rich, personalized experiences that feel custom-made for every individual. Videos, sound, interactive content—it’s all baked in, no awkward redirects required. And the best part? You’re engaging with customers on an app that feels familiar, intuitive, and fresh.

Help your subscribers “trade up”

Let’s call it what it is: email marketing managers deserve a promotion. Tinyspark lets you take your existing subscribers and elevate their experience. This isn’t just about spicing up your campaigns; it’s about creating loyalty-inducing interactions that leave a lasting impression. Think of it as helping your email subscribers trade up from “meh” inbox moments to “wow” app experiences.

Integration for the win

And don’t worry—we’re not asking you to abandon your trusty email platform. Tinyspark’s integrations (in the works!) let you sync with your existing tools, so you can combine the best of both worlds. More customer touches? Check. Enhanced segmentation and automation? Double-check. A better understanding of your audience that drives real business growth? You bet.

The spark your marketing needs

In short, Tinyspark isn’t here to replace email—it’s here to amplify it. It’s here to turn your “blah” campaigns into experiences people actually want to engage with. So if you’re ready to stop sending forgettable emails and start creating unforgettable connections, it’s time to light a fire under your marketing strategy.

Let’s spark something amazing. ✨

5 Social Media Strategies You Should Actually Stick with in 2025

Social media has never moved faster—and most trends expire quicker than a TikTok sound. But not everything is a passing fad. In fact, some strategies are proving they have real staying power, especially for brands that want to build stronger, more loyal audiences.

If you’re looking to cut the fluff and focus on what actually works in 2025, here are five social media strategies worth sticking with—and how Tinyspark helps you do it better.

1. Prioritize First-Party Data (a.k.a. Know Your Audience)

Third-party cookies? Dying. Platform access to your followers? Limited. The future of marketing is in owning your audience, and that starts with first-party data.

🔐 Why it matters:
Brands are moving beyond “likes” and “follows” and into the era of real relationships—with names, emails, and behavioral insights that unlock personalized content and higher conversion.

✨ How Tinyspark helps:
When fans follow your brand on Tinyspark, they opt in to share their email and profile info with you. That means you’re building a real, direct marketing list—no algorithms, no guesswork.

2. Segment Your Audience Like a Pro

Mass-blasting your entire follower base with the same message? That’s so 2019. Personalization isn’t a “nice to have” anymore—it’s the expectation.

🔍 Why it matters:
Targeted content leads to higher engagement, better conversions, and happier fans. Period.

✨ How Tinyspark helps:
Tinyspark lets you send content to specific fan segments, individuals, or even non-followers—so your messages always feel tailored, not spammy.

3. Lead with Storytelling, Not Sales

People don’t want pitches—they want stories. And in 2025, attention spans may be short, but emotional resonance still wins.

🎥 Why it matters:
Short-form storytelling (via image + video posts) keeps your brand human and relatable, even in a crowded feed.

✨ How Tinyspark helps:
You can post up to 10 images and short videos (up to 2 mins), just like you would on Instagram—but with the ability to track engagement and know exactly who’s watching.

4. Create Content You Can Track

Vanity metrics don’t drive strategy. Brands need actionable insights that help them understand what’s working (and what’s not).

📊 Why it matters:
Measuring open rates, clicks, and conversions helps you improve content, increase ROI, and justify spend.

✨ How Tinyspark helps:
Get detailed fan-level analytics—track who viewed, clicked, or converted from every post. It’s like email marketing but built for the social generation.

5. Reward Loyalty & Spark Repeat Engagement

Want fans to stick around? Make them feel seen. Loyalty is built through meaningful, repeat interactions—not just a one-time like or follow.

💡 Why it matters:
Your biggest asset isn’t your content—it’s your community. Reward them, engage them, and they’ll return the love.

✨ How Tinyspark helps:
With built-in tools for exclusive content and targeted offers, you can deliver VIP experiences to your most loyal fans.

Final Thought:

In 2025, the best social media strategy isn’t just about posting more—it’s about connecting better.

With Tinyspark, you’re not renting space on someone else’s platform—you’re building a direct line to the people who care most about your brand.

So stop chasing trends, and start building your fanbase—one real connection at a time.

🧡 Ready to try Tinyspark? Download for free!

Why Brands and Creators Need to Know More than a Handle

In the age of social media dominance, brands and creators pour countless hours (and dollars) into platforms like TikTok and Instagram. They craft scroll-stopping content, chase trends, and compete for likes and comments. But there’s a glaring gap in this effort: they don’t know who their followers are.

Think about it. On Instagram, a brand might have a million followers, but what do they really know about them? Beyond a username, maybe a location tag, there’s little meaningful data. No names. No emails. No context about what these followers care about beyond the occasional comment or emoji reaction.

This lack of direct connection creates a massive challenge when it comes to meaningful engagement. If you don’t know who your fans are, how can you create content or offers that truly resonate? How do you ensure your message reaches the right people when algorithms dictate visibility?

The problem goes deeper when you consider ownership. On social platforms, brands and creators don’t own their audience—the platform does. If Instagram changes its algorithm (again) or TikTok faces bans in certain regions, that carefully cultivated audience can vanish overnight.

Now imagine a world where brands and creators had direct access to their fans—not just their handles but their names, emails, and preferences. This would unlock entirely new ways to connect. From personalized content to exclusive offers, the possibilities for engagement become endless.

Social media is a powerful tool, but it’s not a complete solution. To truly thrive, brands and creators need to think beyond likes and followers. It’s time to own their audience—and with it, the future of their engagement strategy.

From Followers to Clients: Turning Social Media Into a Lead Machine

Social media might bring the likes, the follows, and the fire emojis—but if it’s not helping you land actual business, what’s the point?

In 2025, the smartest brands aren’t just using social media for brand awareness. They’re using it to convert followers into leads, and leads into loyal customers. The trick? Moving beyond the algorithm and building real relationships—with real data.

Here’s how to turn your social feed into your top-performing lead machine (and how Tinyspark makes it easier).

1. Ditch Anonymous Followers for Identifiable Fans

You can’t sell to people you don’t know. Most social platforms give you visibility, but no actual access to your audience’s identity.

📉 The problem:
You’re building your audience on rented land. You don’t own their data, and you can’t personalize your outreach.

✅ The solution:
On Tinyspark, when someone follows your brand, you get their name, email, and more—all with their opt-in. It’s like turning every follow into a new email subscriber, instantly.

2. Segment and Nurture Like a Pro

Sending everyone the same offer at the same time? That’s a good way to lose half your leads.

🎯 The strategy:
Create micro-segments based on fan behavior, interests, and activity—and tailor your content to each group.

✨ Tinyspark advantage:
Easily send content to specific fan segments (new followers, high engagers, recent purchasers), or even to individual fans. Nurture your warm leads with custom content that keeps them moving toward conversion.

3. Post With Purpose (and Track It)

Pretty posts don’t pay the bills. Content that converts is content that’s tracked.

📊 The must-have:
You need to know what content drives clicks, actions, and conversions—not just likes.

✨ Tinyspark gives you:

Open rates
Click-throughs
Fan-level engagement
Purchase behavior
Conversion metrics

Finally, you’ll know what’s actually working.

4. Make Exclusive Offers That Actually Land

A general discount post might look nice, but a targeted offer to your highest-value fans? That’s what converts.

💡 The move:
Deliver special offers to high-intent segments—like fans who’ve clicked on your last three product posts or haven’t purchased yet.

✨ Tinyspark makes it easy:
Create and send segmented offers right in the app. Plus, track how many people engage and convert—all in one dashboard.

5. Turn One-Time Viewers into Long-Term Clients

The real value isn’t in the first click—it’s in building long-term relationships.

🔁 The key:
Keep showing up with valuable, personalized content that speaks to your fans’ needs.

✨ With Tinyspark:
You can set up consistent touchpoints, send personal updates, and even re-engage drop-offs automatically. It’s like a social feed and a CRM had a baby (and you got full custody).

The Bottom Line:

If you’re just chasing followers, you’re leaving money on the table.
If you’re building relationships, you’re building a lead machine.

Tinyspark helps you bridge the gap between social engagement and business growth—by giving you the data, tools, and flexibility to turn fans into customers.

Ready to stop guessing and start converting?
👉 Get Tinyspark and turn your followers into clients.

Mastering Engagement: How to Get More Likes, Shares, and Comments Organically

You’ve posted. You’ve hashtagged. You’ve danced (maybe). But the algorithm? Still giving you the cold shoulder.

In 2025, social engagement isn’t just about playing to platform trends—it’s about creating real, direct connections with the people who care about your brand.

Here’s the truth: The reason your engagement might be flat isn’t your content. It’s the system you’re using.

At Tinyspark, we’re flipping the model—and giving brands the power to own their engagement, not just chase it. Here’s how you can boost likes, shares, and comments organically—and why Tinyspark makes it easier than anywhere else.

1. Stop Competing With the Algorithm

📉 The old way:
You post something great, but only a tiny slice of your audience sees it—because the algorithm decided it’s not “priority.”

⚡ The Tinyspark way:
When a fan follows you on Tinyspark, your content shows up directly in their feed. You don’t need to “earn” visibility—you already have it.

✅ More eyes = more engagement. Naturally.

2. Engage Fans Who Actually Want to Hear From You

👀 On traditional platforms:
You’re posting into the void—hoping your content reaches people who maybe care.

❤️ On Tinyspark:
Your fans have opted in to follow you. You have their name. Their email. Their attention. These aren’t random scrollers—they’re people who want what you’re offering.

✅ That’s engagement built on intention—not chance.

3. Speak to Segments, Not the Masses

📣 One-size-fits-all posting? That’s a fast track to low engagement.

🎯 With Tinyspark:
You can send content to:

Your most engaged fans
New followers
Specific age groups or interest segments
Even individual fans

✅ Personal relevance = higher clicks, more comments, and better loyalty.

4. Use Content That Actually Converts

📸 On traditional platforms, you’re limited to formats that favor the feed.
📈 On Tinyspark, you can use up to 10 images and 2-minute videos, just like a social post—but with full engagement analytics.

You’ll know:

Who watched
Who clicked
When they opened
What they responded to

✅ No more guessing what works—just building on what does.

5. Turn One Comment Into a Relationship

👋 Comments shouldn’t be the end of the road. They should be the beginning of a deeper connection.

✨ With Tinyspark, you have the data to follow up, personally or at scale.
That’s next-level community building that goes beyond engagement—and drives retention, loyalty, and sales.

Final Thought:

If you’re tired of chasing algorithms, hoping for reach, and wondering if anyone’s actually seeing your posts—Tinyspark is your new favorite channel.

It’s not just a tool for engagement. It’s a space for building fan relationships that last.

🚀 Post less. Connect better. Grow faster.
Start building real engagement on Tinyspark →

Why email marketing is still a thing (and why it desperately needs a makeover)

Email marketing has been around for decades, and despite being called “boring” or “outdated,” it’s still one of the most effective ways to reach an audience. Why? Because email is universal. Unlike social media, email isn’t tied to algorithms or trends—it’s a direct line to your audience. Whether it’s a teenager signing up for a freebie or a CEO subscribing to industry news, everyone has an email address.

But here’s the problem: most email marketing feels like it’s stuck in 2005. Static newsletters, generic promotions, and impersonal templates make email feel transactional instead of engaging. The experience doesn’t match the expectations of today’s digital-first audience, who are used to interactive, visually rich content on platforms like Instagram and TikTok.

The core issue is that email hasn’t kept up with how people consume content. Social media has trained us to expect personalization, interactivity, and storytelling—but email? It’s largely stuck in “Dear Subscriber” land. Sure, we’ve seen incremental improvements, like A/B testing and dynamic content, but these are surface-level updates. The platform itself hasn’t been reimagined in years.

This is where the opportunity lies. What if email marketing wasn’t just a channel for sales pitches but a creative, interactive space that feels as dynamic as your favorite social feed? Imagine emails that adapt to user preferences in real-time, deliver hyper-relevant content, and foster two-way conversations—not just one-sided broadcasts.

Email marketing isn’t going anywhere, but it’s time to evolve. The future of email could be something brands—and their audiences—actually look forward to. It’s time to make email marketing exciting again.